Rev Up Your Wardrobe with the NASCAR x Liquid Death Thirst Hearse T-Shirt

Rev Up Your Wardrobe with the NASCAR x Liquid Death Thirst Hearse T-Shirt

🏎️ Calling all NASCAR enthusiasts and adrenaline junkies! The NASCAR x Liquid Death Thirst Hearse T-Shirt is here to fuel your passion for racing. This exclusive collaboration brings together the high-octane world of NASCAR and the edgy style of Liquid Death, creating a must-have tee for any fan.

Crafted from top-notch materials, this shirt offers unmatched comfort and durability. The bold design featuring the Thirst Hearse is sure to turn heads and make a statement wherever you go. Whether you’re at the track or watching from home, this shirt keeps your love for racing front and center.

Get your engines roaring – order your NASCAR x Liquid Death Thirst Hearse T-Shirt now and join the race in style!

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Liquid Death Becomes Official Partner of NASCAR Chicago Street Race

May 16, 2024

Recently named the Official Iced Tea of NASCAR, Liquid Death is now also the Official Iced Tea, Water, and Flavored Sparkling Water of the Chicago Street Race.

CHICAGO – Liquid Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, has become an Official Partner of the NASCAR Chicago Street Race. As part of this partnership, Liquid Death will provide the official iced tea, water, and flavored sparkling water for the event. The brand will feature an interactive display with the “Thirst Hearse” and offer samples of select products to race fans throughout the Chicago Street Race Weekend.

To celebrate the partnership, the NASCAR Chicago Street Race and Liquid Death will host a special viewing party at Chicago’s Emporium Arcade Bar in Logan Square on Sunday, May 19. Fans are invited to watch the NASCAR All-Star Race, test their skills on Chicago Street Race simulators, play Mario Kart, sample Liquid Death cocktails, participate in contests and ticket giveaways, and take photos with the Chicago Street Race trophy and the official promotional pace car.

“The NASCAR Chicago Street Race Weekend is designed to be one of the most fun experiences on the summer calendar, so we are elated to partner with such an energetic and dynamic brand like Liquid Death,” said Julie Giese, Chicago Street Race President. “Liquid Death has quickly become a staple at NASCAR tracks around the country, and we’re proud to welcome them here to Chicago this summer.”

Earlier this year, Liquid Death signed a multi-year agreement as the Official Iced Tea of NASCAR. Fans now see Liquid Death iced teas at select NASCAR-owned racetracks, accompanied by social and digital content, on-site experiences, activations, and more.

“We’re thrilled to bring our infinitely recyclable, ice-cold cans of iced tea, water, and flavored sparkling water to the NASCAR Chicago Street Race,” said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “This racing and live music event is the perfect home for Liquid Death’s healthy non-alcoholic beverages, and we’re looking forward to quenching the thirst of NASCAR fans in Chicago this weekend.”

Liquid Death was the fastest-growing water brand in retail in 2023 and the #1 new iced tea brand launched in 2023, according to SPINS. Shortly after its iced tea line’s launch, Liquid Death now holds the #1 best-seller position in the RTD tea beverage category on Amazon by total retail sales. Its flavor line is the top dollar contributor in the convenience channel to the flavored sparkling category, despite being in the market for less than two years.